What if your instincts were guided by your sense of smell, leading you towards new adventures?

INITIO takes fragrances to new heights, with enhanced powers that defy the imagination.  Wild nature and the science of pheromones fuse deeply together within the formulas, working their magic imperceptibly.

What was long suspected has finally been proven...
the power of scent unconsciously influences our behavior.

Unique scent molecules trigger attractions and impulses in their wake. INITIO honors this supernatural yet scientific dimension of fragrance by infusing its creations with a mysterious power.  Use it wisely.